Thursday, 9 October 2008

The top-selling perfume of all time: Chanel No. 5. How has this perfume so successfully become an iconic fragrance?

The fragrance now sells a bottle every 30 seconds and is the top selling fragrance in the world. The latest spokesperson is Nicole Kidman, now reportedly one of the highest earning ad celebrities as a result. The adverts are based on Baz Luhrman's Moulin Rouge, a movie which perhaps not coincidentally, Nicole Kidman pays tribute to Marilyn Monroe in singing her own adaptation of Marilyn's "Diamonds are a Girl's Best Friend".

As Marilyn Monroe once famously said “What do I wear in bed? Why Chanel No. 5 of course”.
This is probably the most famous of Marilyn's quotes and undoubtedly what gives Chanel No. 5 such appeal. Who wouldn't want to smell like Marilyn? That is not however the beginning and the end of the story. Chanel No. 5 is a very carefully planned and created scent both in the philosophy behind its creation and the inspiration for its fragrance.

Coco Chanel's designs and quality have secured Chanel as the classiest and most stylish of designers. The planned sensuality of Chanel No. 5 has ensured that it remains the top-selling fragrance of all time, but it seems the birth of it as a cult classic is largely thanks to the celebrity endorsement of Marilyn Monroe and Andy Warhol.

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