Research into the chosen product.

I have decided to advertise the product Chanel No.5. This is because its an iconic product and would be interesting to research into the many aspects of it. The following is some basic research that i have done on the product and how it was produced.

Chanel No. 5 is one of the best known perfumes in the world. It was the first fragrance from Parisian couturier, Gabrielle "Coco" Chanel.

According to one story of the creation of Chanel No. 5, Coco Chanel commissioned the renowned perfumer Ernest Beaux to make six perfumes for her choosing. They were labelled No. 1, No. 2, etc. through No. 6. (Breaux himself relates a slightly different version of the story). It was bottle No. 5 that was to Chanel's liking and became the chosen formula. The number "5" was also her lucky number.

At the time of its inception, the most expensive perfume oil was jasmine due to the expensive distilling process. Chanel wanted to create the most expensive perfume in the world, and as such No. 5 relies heavily on jasmine.

Chanel introduced it first to some of her friends on May 5, 1921. Initially, it was given to preferred clients for free at her boutique. The fitting rooms in her boutique were also scented with No. 5. This is still practiced today by retailer Abercrombie & Fitch.

In 1924, Pierre Wertheimer partnered Coco Chanel in her perfume business. He owned 70%, Coco owned 10%, and her friend Bader owned 20%. Chanel agreed to owning such a small amount in exchange for having complete control over the product. Today, the Wertheimer family still runs the perfume business.
“I want to give women an artificial perfume,” said Chanel. “Yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley, I want a perfume that is a composition.” When Coco Chanel and Russian perfumer Ernest Beaux created Chanel No.5, in 1921, they were not only capturing the creative spirit of the roaring 20’s, they were making history. Chanel No.5 is one of the most celebrated and recognized perfumes of 20th and 21st century and one of the first perfumes to use a high concentration of aldehydes to create its unforgettable scent. Immortalized by Andy Warhol, worn by Marilyn Monroe, and given new life by the Baz Lurhman ad-campaign staring Nicole Kidman, Chanel No.5 epitomizes the fiercely independent, creative, and innovative spirit of Coco Chanel.
Synonymous with the opening of her first store on 31 rue Cambon in Paris, Coco Chanel and Ernest Beaux launched No.5. The fragrance was supposedly inspired by Beaux’s trip to the Arctic Circle and the smell of water at midnight. He created 10 scents and asked Coco Chanel to choose her favorite, and she chose number 5, looking for a scent that was as abstract as it was unique. In another story, she named the fragrance for the 5th day of the 5th month of the year. The original art deco designed bottle from the 20’s has maintained its classic simplicity over the years.
In 1924 the Society des Parfums Chanel was founded, and Coco Chanel was on her way to becoming a powerful businesswoman and a trendsetter. She was an original in every way, creating her fragrances to represent independent, original, and daring, women giving them a sense of femininity and luxury. She did it all with the eye of a perfectionist and the soul of an artist.