Here is some research I did into the effect that the perfume has had on society, art and culture. i found doing this research very interesting as i didnt really grasp the effect that this perfume had when it was released and the years after.
Cultural influence of Chanel No.5:
Sales increased in the 1950s, especially after the perfume was introduced in the United States. Movie star Marilyn Monroe's endorsement of the brand is said to have contributed to its popularity. In 1953, when asked what she wore in bed, Monroe famously replied, "Why, Chanel No. 5, of course." Chanel herself is quoted as saying, "A woman should wear fragrance wherever she expects to be kissed."
Andy Warhol sealed Chanel No. 5's status as cultural icon when he made nine silk screens of the perfume, elevating it to Campbell Soup status. And in 1959 the packaging itself made it into the collections of the Museum of Modern Art, New York.
Famous spokesmodels for the fragrance have included Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Estella Warren, Nicole Kidman, who in 2004 appeared opposite Rodrigo Santoro in a Baz Luhrmann-directed/Mandy Walker-filmed multi-million dollar commercial entitled No. 5 The Film.
The first advertisement shown on British TV's Channel 5 was for Chanel No. 5.
Film director Ridley Scott directed 3 TV commercials for the 'Share Your Fantasy' ad for Chanel No. 5; the most notable is the version with a woman lying beside a swimming pool which has been aired for decades since its 1979 introduction. Two other versions make use of the songs 'Sea of Love' and "I Don't Want to Set the World on Fire" from The Ink Spots.
-these songs could be considerd as a soundtrack to the advert as it would remind people of the product, it relates to the product. also having a linkto marylin monroe or andy warhol in the advert could be quite relevant to the history of the product.
Thursday, 9 October 2008
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