New Shot List

After looking at my filming and storyboards, I decided that the story of the advert is too complicated, and that simple ideas often prove to be more effective. I decided to simplify the story down to the protaganist getting ready, and an emphasis being on the time, from five to eight to eight O'clock. the clock ticking loudly above the classical music every few beats of the music, which builds the audience upto thinking something will happen at 8. Here is the shot list:
1) Make up in the mirror,
2) Looks at the time (clock ticks)
3) Puts on more make-up,
4) Smiles at flowers on dressing table,
5) Touches the flowers (maybe a card with her name on the flower bouquet)
6) Looks up at time (clock ticks again)
7) Gets up and puts on elegant dress,
8) clock ticks,
9) mans footsteps walking towards the door (clock ticks)
10) knock on door
11) she turns around and reaches into her draw
12) takes out a bottle of chanel no.5
13) puts back on dressing table, and runs to the front door,
14) opens door and slow motion into boyfriends arms.

The next two adverts i have decided to be the two next stages of the night. the second advert of their evening out where she maybe re-applys her purfume, and the third one the next morning at the boyfriends house, of her getting dressed again, and finding a gift box for her next to the bed, containing a bottle of chanel no.5.

I will start to film the first scenes tonight of advert one.

Filming

I filmed some shots for my advert last week and have since then put them on the macs to be edited. i wanted to have my advert in black and white, to portray a kind of old fashioned feel, but when I put the clips into black and white, the quality of the footage didnt look very good, it went all fuzzy, unlike when it was in colour.. I think this could be something to do with the lighting, as a shot the film with very little light.
I also need to re-shoot a few clips as they don't flow together properly at the moment and i have made a few mistakes. For example, I have filmed the character putting lip-colour on with a lip brush, and then in a close up shes putting it on without a lip brush..which is a small mistake to make, but it makes a big difference when put on the macs.
I plan to go out and re-shoot these scenes later thi week and carry on editing today.

StoryBoard For 1st Advert

Possible Location: Setting Photos

These Photos were taken in Clivden manor house and gardens. I like this location as it fits in with the ideologies of the Chanel brand. For example Chanels association with the upper classes, money and sophistication.
I think that this setting is very grand and impressive, which would make the advert watchable and professional. features such as the bridges and designed gardens should be included to show how the character can afford these things on her estate.
The only prblem with this location is that when i re-shoot some scenes, as filming outside can prove to be difficult when reaching the editing process stage. I found this out when editing my AS Level coursework, as the lighting did not always match previous shoots i had been on.

Online Ratings for Chanel No.5:

Average Ratings:

Strength of Scent 8.6/10

Value for Money 9/10

Reviewer Rating 9.3/10

Overall Rating 7.5/10

These are ratings for the product that i have found researching on the internet on perfume websites. Chanel No.5 tops all other perfumes in online ratings and sells a record 120 bottles an hour worldwide!!!

The Chanel Brand:

We can all think of them: brands that were once icons and that now seem more like high street relics.
Why do some brands that have been around for decades continue to captivate us whilst others that were once considered invincible have died or lost profile? How do you avoid redundancy in the attention economy?

Understand the factors that are in play:

First, history, and its enemy, impatience. The past plays a critical role in branding, because consumers make decisions based on what they have known and what they have come to expect. Time adds credibility, presence, track record, reliability and the powerful and cumulative effect of collective memory. Nowhere is that dynamic more powerful than with longstanding brands.

Inheritance, of shared experiences, and of a common history. These are powerful and emotive bonds. In a world of change and choice, brands with time behind them are stalwarts.

Because the Chanel brand has always understood the irony of longevity: one must be current, even ahead of one's time, but never a slave to trend, and - most intriguing of all - never a simple reflector of fashion. As Coco herself is quoted as saying, "fashion passes; style remains".

Powerful brands like Chanel have lasted because the single-minded thought that drives them is as powerful today as it was when Coco made it her own.

The top-selling perfume of all time: Chanel No. 5. How has this perfume so successfully become an iconic fragrance?

The fragrance now sells a bottle every 30 seconds and is the top selling fragrance in the world. The latest spokesperson is Nicole Kidman, now reportedly one of the highest earning ad celebrities as a result. The adverts are based on Baz Luhrman's Moulin Rouge, a movie which perhaps not coincidentally, Nicole Kidman pays tribute to Marilyn Monroe in singing her own adaptation of Marilyn's "Diamonds are a Girl's Best Friend".

As Marilyn Monroe once famously said “What do I wear in bed? Why Chanel No. 5 of course”.
This is probably the most famous of Marilyn's quotes and undoubtedly what gives Chanel No. 5 such appeal. Who wouldn't want to smell like Marilyn? That is not however the beginning and the end of the story. Chanel No. 5 is a very carefully planned and created scent both in the philosophy behind its creation and the inspiration for its fragrance.

Coco Chanel's designs and quality have secured Chanel as the classiest and most stylish of designers. The planned sensuality of Chanel No. 5 has ensured that it remains the top-selling fragrance of all time, but it seems the birth of it as a cult classic is largely thanks to the celebrity endorsement of Marilyn Monroe and Andy Warhol.