Here is some research I did into the effect that the perfume has had on society, art and culture. i found doing this research very interesting as i didnt really grasp the effect that this perfume had when it was released and the years after.
Cultural influence of Chanel No.5:
Sales increased in the 1950s, especially after the perfume was introduced in the United States. Movie star Marilyn Monroe's endorsement of the brand is said to have contributed to its popularity. In 1953, when asked what she wore in bed, Monroe famously replied, "Why, Chanel No. 5, of course." Chanel herself is quoted as saying, "A woman should wear fragrance wherever she expects to be kissed."
Andy Warhol sealed Chanel No. 5's status as cultural icon when he made nine silk screens of the perfume, elevating it to Campbell Soup status. And in 1959 the packaging itself made it into the collections of the Museum of Modern Art, New York.
Famous spokesmodels for the fragrance have included Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Estella Warren, Nicole Kidman, who in 2004 appeared opposite Rodrigo Santoro in a Baz Luhrmann-directed/Mandy Walker-filmed multi-million dollar commercial entitled No. 5 The Film.
The first advertisement shown on British TV's Channel 5 was for Chanel No. 5.
Film director Ridley Scott directed 3 TV commercials for the 'Share Your Fantasy' ad for Chanel No. 5; the most notable is the version with a woman lying beside a swimming pool which has been aired for decades since its 1979 introduction. Two other versions make use of the songs 'Sea of Love' and "I Don't Want to Set the World on Fire" from The Ink Spots.
-these songs could be considerd as a soundtrack to the advert as it would remind people of the product, it relates to the product. also having a linkto marylin monroe or andy warhol in the advert could be quite relevant to the history of the product.
Thursday, 9 October 2008
Research into the chosen product.
I have decided to advertise the product Chanel No.5. This is because its an iconic product and would be interesting to research into the many aspects of it. The following is some basic research that i have done on the product and how it was produced.
Chanel No. 5 is one of the best known perfumes in the world. It was the first fragrance from Parisian couturier, Gabrielle "Coco" Chanel.
According to one story of the creation of Chanel No. 5, Coco Chanel commissioned the renowned perfumer Ernest Beaux to make six perfumes for her choosing. They were labelled No. 1, No. 2, etc. through No. 6. (Breaux himself relates a slightly different version of the story). It was bottle No. 5 that was to Chanel's liking and became the chosen formula. The number "5" was also her lucky number.
At the time of its inception, the most expensive perfume oil was jasmine due to the expensive distilling process. Chanel wanted to create the most expensive perfume in the world, and as such No. 5 relies heavily on jasmine.
Chanel introduced it first to some of her friends on May 5, 1921. Initially, it was given to preferred clients for free at her boutique. The fitting rooms in her boutique were also scented with No. 5. This is still practiced today by retailer Abercrombie & Fitch.
In 1924, Pierre Wertheimer partnered Coco Chanel in her perfume business. He owned 70%, Coco owned 10%, and her friend Bader owned 20%. Chanel agreed to owning such a small amount in exchange for having complete control over the product. Today, the Wertheimer family still runs the perfume business.
“I want to give women an artificial perfume,” said Chanel. “Yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley, I want a perfume that is a composition.” When Coco Chanel and Russian perfumer Ernest Beaux created Chanel No.5, in 1921, they were not only capturing the creative spirit of the roaring 20’s, they were making history. Chanel No.5 is one of the most celebrated and recognized perfumes of 20th and 21st century and one of the first perfumes to use a high concentration of aldehydes to create its unforgettable scent. Immortalized by Andy Warhol, worn by Marilyn Monroe, and given new life by the Baz Lurhman ad-campaign staring Nicole Kidman, Chanel No.5 epitomizes the fiercely independent, creative, and innovative spirit of Coco Chanel.
Synonymous with the opening of her first store on 31 rue Cambon in Paris, Coco Chanel and Ernest Beaux launched No.5. The fragrance was supposedly inspired by Beaux’s trip to the Arctic Circle and the smell of water at midnight. He created 10 scents and asked Coco Chanel to choose her favorite, and she chose number 5, looking for a scent that was as abstract as it was unique. In another story, she named the fragrance for the 5th day of the 5th month of the year. The original art deco designed bottle from the 20’s has maintained its classic simplicity over the years.
In 1924 the Society des Parfums Chanel was founded, and Coco Chanel was on her way to becoming a powerful businesswoman and a trendsetter. She was an original in every way, creating her fragrances to represent independent, original, and daring, women giving them a sense of femininity and luxury. She did it all with the eye of a perfectionist and the soul of an artist.
Chanel No. 5 is one of the best known perfumes in the world. It was the first fragrance from Parisian couturier, Gabrielle "Coco" Chanel.
According to one story of the creation of Chanel No. 5, Coco Chanel commissioned the renowned perfumer Ernest Beaux to make six perfumes for her choosing. They were labelled No. 1, No. 2, etc. through No. 6. (Breaux himself relates a slightly different version of the story). It was bottle No. 5 that was to Chanel's liking and became the chosen formula. The number "5" was also her lucky number.
At the time of its inception, the most expensive perfume oil was jasmine due to the expensive distilling process. Chanel wanted to create the most expensive perfume in the world, and as such No. 5 relies heavily on jasmine.
Chanel introduced it first to some of her friends on May 5, 1921. Initially, it was given to preferred clients for free at her boutique. The fitting rooms in her boutique were also scented with No. 5. This is still practiced today by retailer Abercrombie & Fitch.
In 1924, Pierre Wertheimer partnered Coco Chanel in her perfume business. He owned 70%, Coco owned 10%, and her friend Bader owned 20%. Chanel agreed to owning such a small amount in exchange for having complete control over the product. Today, the Wertheimer family still runs the perfume business.
“I want to give women an artificial perfume,” said Chanel. “Yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley, I want a perfume that is a composition.” When Coco Chanel and Russian perfumer Ernest Beaux created Chanel No.5, in 1921, they were not only capturing the creative spirit of the roaring 20’s, they were making history. Chanel No.5 is one of the most celebrated and recognized perfumes of 20th and 21st century and one of the first perfumes to use a high concentration of aldehydes to create its unforgettable scent. Immortalized by Andy Warhol, worn by Marilyn Monroe, and given new life by the Baz Lurhman ad-campaign staring Nicole Kidman, Chanel No.5 epitomizes the fiercely independent, creative, and innovative spirit of Coco Chanel.
Synonymous with the opening of her first store on 31 rue Cambon in Paris, Coco Chanel and Ernest Beaux launched No.5. The fragrance was supposedly inspired by Beaux’s trip to the Arctic Circle and the smell of water at midnight. He created 10 scents and asked Coco Chanel to choose her favorite, and she chose number 5, looking for a scent that was as abstract as it was unique. In another story, she named the fragrance for the 5th day of the 5th month of the year. The original art deco designed bottle from the 20’s has maintained its classic simplicity over the years.
In 1924 the Society des Parfums Chanel was founded, and Coco Chanel was on her way to becoming a powerful businesswoman and a trendsetter. She was an original in every way, creating her fragrances to represent independent, original, and daring, women giving them a sense of femininity and luxury. She did it all with the eye of a perfectionist and the soul of an artist.
Brief for my Coursework
The following is the brief for my A2 coursework. It state both the AS and A2 brief and then an explanation after about the differences in the two briefs.
AS Brief: Film
The opening sequence of a new thriller, including the titles, aimed at a 15 or 18 certificate audience (approximately two minutes duration).
A2 Brief: Television
A series of at least three advertisements.
The differences between AS and A2:
For our AS moving image coursework we had to consider the medium of Film. We made the opening scenes to a thriller genre film. In the A2 course we are to producing moving images in the medium of television through advertisement.
We are able to choose are own genre, and also our own product to advertise. It could be one of four options. Either a product, a service, an appeal, or public information. These decisions all add together to create a greater sense of creativity as we are able to make more decisions independently about the style, topic or product as well as the way in which it is being portrayed in the advertisements.
Group sizes will also have an impact on the final production. The larger groups, used in the AS course are replaced with working in pairs or as individuals. This will mean that their will be a greater responsibility on each member of the group as the work will be spread out between less people and the final product is more dependant on group members input.
AS Brief: Film
The opening sequence of a new thriller, including the titles, aimed at a 15 or 18 certificate audience (approximately two minutes duration).
A2 Brief: Television
A series of at least three advertisements.
The differences between AS and A2:
For our AS moving image coursework we had to consider the medium of Film. We made the opening scenes to a thriller genre film. In the A2 course we are to producing moving images in the medium of television through advertisement.
We are able to choose are own genre, and also our own product to advertise. It could be one of four options. Either a product, a service, an appeal, or public information. These decisions all add together to create a greater sense of creativity as we are able to make more decisions independently about the style, topic or product as well as the way in which it is being portrayed in the advertisements.
Group sizes will also have an impact on the final production. The larger groups, used in the AS course are replaced with working in pairs or as individuals. This will mean that their will be a greater responsibility on each member of the group as the work will be spread out between less people and the final product is more dependant on group members input.
Introduction
This is my new blog which i created so that i can keep an online diary (record) of my A2 coursework. i will use it to record my progress and for links to both interesting websites and videos.
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